Ultimate LinkedIn Marketing Guide 2023 e-book
Ultimate LinkedIn Marketing Guide: LinkedIn is sometimes overlooked in the general discussions of digital marketing because it has a much smaller and more specific audience compared to other social media platforms and is found to be a bit more difficult to market on successfully.
Grow your business
Be relevant to today’s consumers
Actionable Techniques
TABLE OF CONTENTS
List of chapters included in the ebook
01
What is LinkedIn?
02
LinkedIn Profile
03
Checklist for a complete profile
04
How to build you LinkedIn Network
05
LinkedIn Page (Company Page)
06
How to create a LinkedIn Page
07
Page Updates & Posts: How to build & maintain your LinkedIn Page
08
Marketing on LinkedIn
09
Who should market on LinkedIn?
10
Setting up to run ad campaigns & Ads on LinkedIn
11
Creating an Ad Campaign
12
How to Measure the Results of LinkedIn Marketing Efforts
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ABOUT THE AUTHOR
Anria Leeuwner
A NOTE FROM THE AUTHOR
LinkedIn is a platform that many businesses ignore because of the type of people and interests that populate it. But like any other social media platform, LinkedIn has an audience of consumers, so the right brand, product, or service marketed effectively will make a worthwhile impact. This ebook is an extensive guide on how to master LinkedIn marketing.
Author Career Bio
Digital marketing is a vast and challenging space to succeed in because just as we become comfortable with how things work, the platforms we market to transform and the consumers we want to reach shift their interests and change online behaviour. I am a digital marketer who took courses achieving a Certificate of Digital Strategy and Brand Networking, Social Media in 2015 at Vega School, and I furthered that knowledge and skill by achieving a Certificate in Copywriting in Online Marketing at the University of Cape Town in 2016. I built upon this academic journey with my passion, and so AODA was born. AODA’s mission is to empower small business owners and ensure that they have the tools to make their businesses succeed in this ever-evolving digital world. We work in solid collaboration with small businesses and offer our services through which we commit to doing diligent research and putting in the work to create exceptional brands, websites, digital advertising content, and marketing plans to ensure that small business owners and their businesses excel.
START TRANSFORMING YOUR BUSINESS TODAY
This ebook contains an in-depth how-to about how to set up for marketing on LinkedIn and a multitude of industry-tested and LinkedIn-backed marketing techniques proven to make LinkedIn work for brands, businesses, and companies. This ebook is especially valuable to B2B businesses.