Ultimate Email Marketing & Lead Magnet Guide 2023 e-book
Ultimate Email Marketing & Lead Magnet Marketing Guide: In a 2020 email report, it was found that 4 out 5 marketers of 2,000 said they would rather give up social media marketing than email marketing.
Grow your business
Be relevant to today’s consumers
Actionable Techniques
TABLE OF CONTENTS
List of chapters included in the ebook
01
What is Email Marketing?
02
What is a Lead Magnet?
03
How Email Marketing & Lead Magnets Fit Together
04
How to Prepare to Run EmailMarketing Campaigns
05
Set Goals to AchieveThrough the Use of Email Marketing
06
Find a Great EmailMarketing Platform; Mailchimp
07
Prepare Your EmailMarkeing Content and “Press Send
08
Pro Tips for Effective Email Marketing
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ABOUT THE AUTHOR
Anria Leeuwner
A NOTE FROM THE AUTHOR
For a while now, the general perspective of new and growing businesses, in terms of marketing online, has been to focus on social media. So email marketing is like a hidden gem that holds plenty of value not being leveraged. This guide features actionable information to educate on the value of email marketing in 2022 and how a lead magnet strategy can multiply this value.
Author Career Bio
Digital marketing is a vast and challenging space to succeed in because just as we become comfortable with how things work, the platforms we market to transform and the consumers we want to reach shift their interests and change online behaviour. I am a digital marketer who took courses achieving a Certificate of Digital Strategy and Brand Networking, Social Media in 2015 at Vega School, and I furthered that knowledge and skill by achieving a Certificate in Copywriting in Online Marketing at the University of Cape Town in 2016. I built upon this academic journey with my passion, and so AODA was born. AODA’s mission is to empower small business owners and ensure that they have the tools to make their businesses succeed in this ever-evolving digital world. We work in solid collaboration with small businesses and offer our services through which we commit to doing diligent research and putting in the work to create exceptional brands, websites, digital advertising content, and marketing plans to ensure that small business owners and their businesses excel.
START TRANSFORMING YOUR BUSINESS TODAY
Marketing through emails works, and the email marketing industry is forecasted to grow into a double-digit billion-dollar industry by 2025. This ebook describes the different types of emails that businesses and marketers can leverage, the power of lead magnets and how they relate to email marketing, and actionable techniques to turn email readers into quality, loyal customers.