Strategy

Too many businesses waste time, money, and resources on advertising, content, and services without a cohesive, carefully planned marketing strategy.
From the onset, a great marketing strategy requires a deep dive into target audiences and their behaviors. A solid, thorough strategy will also include competitor analysis, trackable goals for all campaigns, and ongoing reoptimization.

If your marketing strategy isn’t adjusting as technology, your products and services, and your customers change, then it’s probably not a great strategy.