Description

Table of Contents

1 & 2 What is Facebook?
– From Facebook to Meta
– 2022 Key Facebook Statistics
3 Facebook Basics
– Post, News Feed, Page, About & Wall
4 & 5 How Your Business Fits In
– Facebook (META) Business Suite
– Facebook Creator Studio
6 & 7 Marketing on Facebook: General
– Content Planning & Content Strategies
– Facebook Scheduling
8 – 17 Marketing on Facebook: Ad Campaigns
– Ad Campaign Objectives
– Ad Formats
– Ad Options
– Ad Targeting & Re-targeting
– Budget, Bidding, & Schedules
– Tips & Tools for Great Ads
18 Marketing Results
– About Facebook Insights & Attaining Better Results